A Color Story: Spruce Up Your Winter Wardrobe With The Color Of The Year

With new years right around the corner, we thought we’d make this installment of our color series all about Ultraviolet, the color that the Pantone institute deemed so beautiful, it’s been awarded the honor of color of the year! Now, purple can be a divisive color, but I think there is a little something for everyone when it comes to this specific shade. Wondering how you can wear purple for winter? Curious about how to style yourself in the ultraviolet fashion trend? Let us show you some the best way to rock this color this season!

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ultraviolet color swatch

A foolproof way to rock this color trend is to make it a statement and rock some pants! This photo features a pair of high waisted pin striped purple pants that are very reminiscent of the 70’s (or maybe that’s the wood paneling in the background…).

We couldn’t track down the exact pair, but we found some fun options for you to rock this trend with a more modern twist. Throw on a warm sweater and some ankle booties to make these pants perfect for winter! Click on the images to purchase the items for yourself!

If you’re looking for a versatile way to rock this color this season then you should try a lovely jacket. Purple may feel hard to pull off but it’s actually a color that plays well with others. It’s also a great way to add a pop to a neutral pallet.

Add a little purple to your life! Click on the images below to shop the items! Pair them with sophisticated neutrals for a classic winter ensemble or practice your color blocking and wear pink or orange underneath!

Dresses are a great way to try out new color trends because it requires less matching with other items. We know it’s winter, but just layer some stocking underneath and a neutral coat on top to make sure you keep yourself warm!

We couldn’t resist doing some extra shopping so we’ve gathered together some other fun and funky ways to rock Ultraviolet. There are accessories and blouses that all work to add some pop to any ensemble in a sophisticated and classy way!

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